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  • Writer's pictureStambh Organization

PM Modi launches'Catch the rain'campaign on the occasion of World Water Day;Calls for water security

Updated: Mar 13, 2022

The Prime Minister launched the " Jal Shakti Abhiyan: Catch the Rain" campaign on

the World Water Day on 22 March 2021. The historic MoU to implement the Ken Betwa Link

The project, the first project of the national perspective plan for interlinking of rivers, also

signed by Uttar Pradesh and Madhya Pradesh chief ministers at the event.


1. The campaign will be undertaken across the country in both rural and urban areas with

theme quot; catch the rain, where it falls, when it falls&quot.

2. It will be implemented from March 22 to November 30 - the pre-monsoon and monsoon

period in the country.

3. It was launched as a Jan Andolan (public movement) to take water conservation at the

grass-roots level through people's participation.

4. It is intended to nudge all stakeholders to create rainwater harvesting structures suitable to

climatic conditions and subsoil strata, to ensure proper storage of rainwater.

5. The Ken Betwa link project agreement heralds the beginning of inter-state

cooperation to implement the vision of former prime minister Atal Bihari Vajpayee to

carry water from areas that have surplus water to drought-prone and water deficit areas

through the interlinking of rivers.

6. This project involves the transfer of water from Ken to Betwa River through the

construction of Daudhan Dam and a canal linking the two rivers, the Lower Orr project,

Kotha barrage and Bina complex multipurpose project.

7. It will provide annual irrigation of 10.62 lakh hectare, drinking water supply to about 62

lakh people and also generate 103 MW of hydropower.

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